泉州師范學院外國語學院商務英語專業(yè)介紹

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泉州師范學院外國語學院商務英語專業(yè)介紹

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泉州師范學院外國語學院商務英語專業(yè)介紹 正文

Business English Department
圍繞中國(福建)自由貿易試驗區(qū)和21世紀海上絲綢之路核心區(qū)建設等國家和福建省重大戰(zhàn)略需求,外國語學院根據(jù)社會對商務英語專業(yè)應用型人才的需求,在原英語專業(yè)(經(jīng)貿英語方向)10多年的辦學基礎上,經(jīng)教育部批準于2015年9月開設商務英語專業(yè)。本專業(yè)人才培養(yǎng)目標為培養(yǎng)立足本土、了解國情,服務地方區(qū)域經(jīng)濟社會發(fā)展;注重實踐、適合行業(yè)或專業(yè)發(fā)展的應用型優(yōu)秀商務英語人才。本專業(yè)具有跨學科特點,學科基礎以外國語言文學、應用經(jīng)濟學、工商管理、國際商法等為依托,突出商務語言運用、商務知識與實踐、跨文化商務交際能力的人才培養(yǎng)特色,培養(yǎng)目標突出國際化、應用性兩大特點,旨在培養(yǎng)英語基本功扎實,具有國際視野和人文素養(yǎng),掌握語言學、經(jīng)濟學、管理學、法學(國際商法)等相關基礎理論與知識,熟悉國際商務的通行規(guī)則和慣例,具備英語應用能力、商務實踐能力、跨文化交流能力、思辨與創(chuàng)新能力、自主學習能力,能從事國際商務工作的應用型人才,其核心任務就是培養(yǎng)跨文化交際能力、商務英語溝通能力和商務實踐能力,勝任外經(jīng)外貿、金融、管理、涉外等領域各項工作尤其是泉州涉外民營企業(yè)、行業(yè)的國際商貿、跨境電商、國際會展等方面工作。
Focusing on the primary strategic needs of China (Fujian) Pilot Free Trade Zone and the building of the 21st Century Maritime Silk Road Core Area, in order to match the society's demand for business English talents, the School of Foreign Languages set up Business English Department based on the previous foundation of English(Economics and Trade) with the approval of the Ministry of Education in September 2015. The program is designed to cultivate excellent application-oriented business talents who have a solid foundation of English and practical skills and will serve the regional economic and social development based on the local and national condition. This interdisciplinary program integrates foreign language and literature, applied economics, business administration, international business law and so forth. It highlights the characteristics of business language application, business knowledge and practice, and cross-cultural business communication skills. It aims at cultivating application-oriented talents with global vision and good humanity accomplishment who have international business abilities of English application, business practice, cross-cultural communication, critical thinking and innovation, autonomous learning ability by learning systematically the basic theory and knowledge of linguistics, economics, management, international commercial law, etc. The core task is to develop students’ intercultural communication competence and business English communication and practice abilities, therefore they will graduate as advanced talents capable of working on foreign trade, finance, management, especially foreign affairs of foreign-related private enterprises in Quanzhou and international trade, cross-border e-commerce, international conventions and exhibitions and so forth.
本專業(yè)人才培養(yǎng)以服務地方區(qū)域經(jīng)濟社會發(fā)展的優(yōu)秀商務英語人才為主題,突出“應用性”。按照正在制訂本專業(yè)專業(yè)培養(yǎng)國家標準,建設和完善由語言知識模塊、商務知識模塊、跨文化知識模塊和人文社科及跨學科知識四個課程模塊、商務英語實訓中心、商務英語實踐(實訓、見習、實習、)基地構成的人才培養(yǎng)平臺,突出學生職業(yè)技能的訓練和實踐,培養(yǎng)具有較強英語運用能力與國際商務工作能力的國際化復合型、應用型的國際商務英語人才。豐富人才培養(yǎng)模式,提升學生的實踐能力和創(chuàng)新能力。人才培養(yǎng)方案中加大專業(yè)實踐性課程的權重比,尤其是跨文化交際能力實踐類和商務實踐能力類課程。通過商務英語實訓平臺,強化崗前培訓,提高職前實踐技能,為人才培養(yǎng)提供扎實保障,尤其是應用性的舉措得以順利實施。2016級商務英語專業(yè)代表隊參加2019年“億學杯”全國商務英語實踐技能大賽(福建賽區(qū))榮獲一等獎佳績。通過進一步充實專業(yè)方向的內涵,根據(jù)專業(yè)特點和社會發(fā)展趨勢,努力拓寬學生的職業(yè)空間,培養(yǎng)出適應市場和社會需求的基礎厚、素質高、能力強的服務區(qū)域、行業(yè)企業(yè)發(fā)展需求商務英語人才,從而不斷提升學生的就業(yè)競爭力和社會美譽度。
The teaching abd learning in Business English  satisfies the needs of regional economic and social development, affixing great value to the applicability.
On the basis of national standard (draft) for Business English education, the talent training platform, consisting of four curriculum modules (language, business, intercultural communication, humanity and other interdisciplinary knowledge), a training center, and a practice base (for training, novitiate and internship), is under construction and improvement. The platform focuses on the training and practice of professional skills and aims at bringing up international compound and applied talents with specialty, capability and knowledge. It diversifies modes of talents training and improves the practical and innovative ability of students. In the talent training plan, the ratio of practical courses is increased, especially courses concerned with intercultural communication and business practice. On the training platform of business English, students have their practical skill greatly strengthened with intensified pre-job training. It provides a good grounding for talent training, and guarantees the implementation of many practical moves. The contestants comprising of the Business English juniors won the first prize in the 2019 Yixue Cup National Business English Practice Contest (Regional Final in Fujian). The enrichment of the major’s content, together with a full understanding of its own features and the trend of social development, contributes to the extension of students’ career development and the enhancement of their competitiveness and social reputation. Graduates have been well-equipped for the needs of market and society with knowledge, specialty and capability, in service of the region, field and enterprise development.
近四年,商務英語專業(yè)獲得了學校的大力支持,先后投入300萬用于專業(yè)實習實訓平臺、基地和師資隊伍建設,學院進一步加大本專業(yè)辦學投入,努力將本專業(yè)建成福建省“中國自由貿易試驗區(qū)和21世紀海上絲綢之路核心區(qū)建設等國家和省重大戰(zhàn)略需求”商務英語應用型人才培養(yǎng)重要基地。
With great support from the University in the past four years, the Major has invested 3,000,000 yuan in the construction of training platform, practice base and teaching staff. The ever-growing input on the running of Business English is intended for a prominent applied talent training base of business English in Fujian Province, in accordance with the needs of national and provincial strategies like the construction of the China Pilot Free Trade Zone and Core Areas of 21st Century Maritime Silk Road.
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